Meet The
Founder

ChARlI F. GooDLET

"I don’t work in symbolism."

GoodJust Co. works at the intersection of creativity and justice to amplify the voices that matter most.

I founded GoodJust after witnessing how political and social movement spaces often reproduced the same power structures they claim to resist, revealing a deep gap between intention and impact. Built from my eight-plus years in policy, communications, and social justice advocacy and strengthened by my doctoral research in race-conscious policy analysis, GoodJust equips changemakers to confront internalized systems of harm and pursue transformation that is structural, not symbolic.

Expertise

Digital Advocacy
Visual Strategy
Narrative Power

Focus

Racial Justice
Equity Building
Systemic Change

In Memoriam

"It is often said that a person dies twice, once when they stop breathing and again when their name is spoken for the last time."

Johnnie Lee Jones, Jr.

July 26, 1943 — November 28, 2022

"His legacy is not just a memory, but a mantle I now carry on my shoulders—a reminder of our shared struggle, triumph, and the enduring strength of our people."

On July 26, 1943, in Alabama, Johnnie Lee Jones Jr. was born to Mary Jones and Johnnie Lee Jones, Sr. He is the second oldest of seven children. His siblings are Lou May Jones, Willie Jones, Calvin Jones, Fred Jones, Leeman Jones, and James Jones. After living in Alabama and seeking more opportunities in 1969, Johnnie Lee Jones Jr. and his wife, Thelma Jewel Jones, moved to Rochester, New York.

They raised their beloved family here. Together they have seven children. Johnnie Lee worked at PFaulder, Inc. for over 20 years until his retirement. He has served as a Deacon to the Greater Bethesda Church of God in Christ for over 30 years before God called him home. He is known to his family as Mr. Dad and Mr. Granddaddy.

I forged a profound connection with my grandfather in his twilight years. By the time I was able to truly appreciate his wisdom, he had already lived through countless seasons of life. In my late twenties, my grandfather became an invaluable mentor, imparting lessons and insights that would shape my future. His words and experiences, shared during our time together, became a priceless inheritance—one that continues to guide and inspire me long after his passing.

My grandfather's presence in my life was a profound gift. He made time for intimate calls, simply to check on my well-being, demonstrating a level of care that transcended generations. His was joyful as he witnessed my academic achievements, standing by me as I earned both my Bachelor's and Master's degrees.

His support was particularly poignant given the context of his journey as a Black man navigating through one of the most explicit seasons of anti-Black violence in the American South. Despite the imperfections in our family dynamic, he consistently carved out moments to share invaluable gems from his own life experiences. As a Black man who had weathered the hardships of tenant farming and persevered through various challenging seasons of life, my grandfather's journey was a testament to resilience.