THE WORK
GoodJust's collaboration with this Black-led non-profit focused on amplifying their vital voice within the community. We developed a comprehensive branding strategy and crafted a series of engaging social media campaigns that not only highlighted their transformative work but also forged deep connections with both local and digital audiences through compelling storytelling.
Recognizing the potential for improvement in the organization's messaging, we refined their narrative to create a more impactful and aesthetically appealing presentation. Our support extended beyond communication strategies to address crucial operational needs. We provided expert assistance in grant writing, produced in-depth reports on various relevant topics, and led the role in developing the organization's strategic two-year policy agenda.
Furthermore, we spearheaded the organization's state-sponsored grant project, guiding it from initial concept through successful implementation, thus securing vital funding and enhancing their programmatic impact. This multifaceted approach aimed to strengthen the non-profit's public presence, enhance their funding opportunities, and solidify their position as a driving force for positive change in the community. The work helped to support the Policy and Comms department as a non-profit operating on minimial budget. The original structure of this entity has sense ceased.
BACK TO PORTFOLIO
Black liberation serves as a focal point for addressing multiple forms of oppression, as anti-Blackness intersects with other forms of discrimination.
"BLACK LIBERATION MUST BE THE DESTINATION."
Reparations, Black Liberation, Abolition, Decriminalization of Poverty
+ Grant Writing
+ Branding Development
+ Digital Advocacy
+ Report and Research
+ Developed Policy Plan
+ Campaign Development
OFFERINGS
This organization served as a collective of intergenerational, multidisciplinary, intersectional Black MaGes who focused on elevating the needs of Black lives and advocating for policies to support Black constituents across New York State.